What exactly is a Brazilian Blowout?

Through the use of bonding technology, this liquid keratin formula actually improves the condition of the hair by creating a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle. After applying the treatment, the hair is blow dried, straightened, rinsed out, and blow dried again. The heat causes the chemicals to activate and bond to the shaft.

The technology originated in Brazil, and uses ingredients indigenous to the country including camu camu, annatto seed, and açai berry. The treatment will leave your hair hydrated, less frizzy, and more resilient to heat-based styling — and best of all, your hair will have a glossy, mirror-like shine.

How long does the Brazilian Blowout Last?

If you don't use shampoos that contain sulfates or chorine, your treatment should last anywhere from three to four months — possibly longer if you don't need to wash your hair regularly (talk to your stylist about alternatives to shampooing the hair).

Once it wears off, your hair will return to its natural curl pattern. The best part - even if you don't get it touched up right away, there's no obvious line of demarcation between the previously treated hair and new growth.

Can I get color and a Brazilian Blowout in the same visit?

If you're looking for a quick fix that eliminates frizz and doesn't take a lot of time, the Brazilian Blowout EXPRESS is the smoothing service for you! In 60 minutes or less, you get smooth, frizz-free hair for up to 4 weeks - and the best part, you can receive an express service after any color service to help lock in and prolong color life.